Our Sponsor

benefits of sports sponsorship

"The art of making oneself talked about by talking about other things" (Pierre Sahnoun)


Brand Visibility

Sponsorship in motorcycle events provides high brand visibility. Sponsored bikes are often prominently featured during races, and the company's brand can appear on suits, helmets, and motorcycles. This visibility can lead to increased brand awareness among spectators and motorcycle enthusiasts.


Association with Emotion and Adrenaline

The world of motorcycle racing is known for the excitement and adrenaline it generates. Associating one's brand with this environment can convey an image of excitement and prestige, positively influencing consumers' perception of the brand.


Specific Market Target

Sports sponsorship enables companies to reach a specific and targeted audience. In the case of motorcycle racing, the audience is primarily composed of motorcycle and motorsport enthusiasts, making it an ideal audience for products or services related to the automotive or two-wheeler industry


Public Relations and Networking

Being associated with prominent sports events provides opportunities to build positive public relations. Participating in events, meetings, and conferences in the motorcycle racing world can allow companies to establish meaningful connections with other sponsors, teams, media, and influencers.


Content Generation

Sports sponsorship provides a steady flow of visual and multimedia content. Companies can use images and videos from races to promote their brand on social media, websites, and other marketing channels, helping to maintain consistent interaction with the audience.


Testing and Development

Involving your company in the world of motorcycle racing can provide opportunities to test and develop new technologies or products in a high-performance environment. This can contribute to enhancing the company's reputation and demonstrating the effectiveness of its products under extreme conditions.


Return on Investment (ROI)

If managed correctly, sports sponsorship can generate a good return on investment. This can occur through increased sales, brand building, customer loyalty, and other success metrics.